J.D. Power study shows EV customers want the usual » Styling, Quality, Reliability, Safety, and Technology

According to the latest J.D. Power Electric Vehicle Experience (EVX) Ownership Study, Rivian owners really like their R1T electric pickups.

As mainstream customers enter the electric vehicle market, they are focusing on the same things that have mattered them in the past — styling, quality, reliability, safety, technology — according to the latest annual study of EV owners by J.D. Power.

In its first year of eligibility, the Rivian R1T ranks highest overall with a satisfaction score of 794 (on a 1,000-point scale). Owners have high levels of satisfaction with the driving enjoyment and interior/exterior styling factors. MINI Cooper Electric ranks highest in the mass market segment with a score of 782, supported by the highest satisfaction score of any EV model in the study’s highest-weighted index factor, quality and reliability.

Rivian R1T ranks highest overall and highest in the premium battery electric vehicle BEV segment with a score of 794. Tesla Model 3 (759) ranks second.

MINI Cooper Electric ranks highest in the mass market BEV segment with a score of 782. Kia EV6 (762) ranks second — with a higher score than the premium category Tesla Model 3 — and Ford Mustang Mach-E (742) ranks third.

“The electric vehicle landscape is changing quickly, and newer models are bringing in more mainstream, first-time EV buyers,” said Brent Gruber, executive director of the EV practice at J.D. Power. “Recent vehicle launches from both new brands and traditional automakers have had a profound effect on what factors are most important in the ownership experience. Today’s EV owners are looking for quality, reliability, driving enjoyment, safety and technology features.”