Nissan announced it is partnering with British adventurer Chris Ramsey, to undertake the world’s-first all-electric driving adventure from the magnetic North Pole to the South Pole in a Nissan ARIYA e-4ORCE.
Starting in March 2023, the epic Pole to Pole expedition will see Chris Ramsey travel some 27,000 km (16,800 mi) from the Arctic through North and South America, before crossing to Antarctica. Ramsey will be the first person to drive from pole to pole in an electric vehicle.
With predicted temperatures ranging from -30⁰C to 30⁰C (-22⁰F to 86⁰F), the route will negotiate some of the world’s most extreme, brutal, and yet breath-taking scenery. From snow-covered glacial landscapes to treacherous mountain climbs and vast desert dunes.
This isn’t the first all-electric expedition for Chris Ramsey. He’s been adventuring in electric vehicles for over a decade. In 2017, he and wife, Julie, became the first team to complete the Mongol Rally in an all-electric vehicle. The pair travelled over 16,000 km (10,000 mi) over 56 days in his personal Nissan LEAF.
“Our mission is to show that electric vehicles can tackle the harshest of environments – from the bitter cold of the poles to the hot and humid jungles of South America, and illustrate that they are exhilarating to drive whilst meeting the daily demands of drivers around the world,” said Chris Ramsey. “It’s fantastic to see such an important and innovative global brand partner with our expedition.”
In preparation for the freezing Arctic and Antarctic conditions, Ramsey’s expedition Nissan ARIYA e-4ORCE will be modified with a custom rugged exterior fit for the trek across extreme terrain with upgraded wheels, tires and suspension. A second, unmodified Nissan ARIYA e-4ORCE will act as a support vehicle throughout the Americas.
e-4ORCE is Nissan’s advanced all-wheel control technology that manages power output and braking performance for smoothness and stability. The system enhances driver confidence by tracing the intended driving line over a variety of road surfaces, including wet and snowy roads, without the need for changes in driving style or input.
This high-profile and challenging adventure supports Nissan’s long-term vision to deliver exciting and capable electric vehicles. Nissan has invested heavily in electrification and plans to introduce 15 new all-electric vehicles by 2030.
“We’re proud to announce our partnership with Chris Ramsey and the Pole to Pole expedition team,” said Nissan Executive Vice President Asako Hoshino, global head of marketing and sales. “The all-new, all-electric ARIYA crossover SUV enables you to go further, easier and in comfort. And with e-4ORCE control technology providing enhanced stability and traction on a variety of surfaces, we know it will be the perfect partner for Chris and his team on their challenging all-electric journey.”