Nissan Ambition 2030

Nissan announced it is partnering with British adventurer Chris Ramsey, to undertake the world’s-first all-electric driving adventure from the magnetic North Pole to the South Pole in a Nissan ARIYA e-4ORCE.

Adventurer Chris Ramsey standing next to an all-electric Nissan ARIYA

Starting in March 2023, the epic Pole to Pole expedition will see Chris Ramsey travel some 27,000 km (16,800 mi) from the Arctic through North and South America, before crossing to Antarctica. Ramsey will be the first person to drive from pole to pole in an electric vehicle.

With predicted temperatures ranging from -30⁰C to 30⁰C (-22⁰F to 86⁰F), the route will negotiate some of the world’s most extreme, brutal, and yet breath-taking scenery. From snow-covered glacial landscapes to treacherous mountain climbs and vast desert dunes.

Nissan Leaf

Reuters »

This is the first time Japan’s No.3 automaker, one of the world’s first mass-market electric vehicle (EV) makers with its Leaf model more than a decade ago, is unveiling a comprehensive electrification plan.

Nissan will be spending twice as much as it did in the previous decade for a share of the EV market as rivals, including Toyota Motor Corp and newer entrants such as Tesla Inc, move ahead with their electric-car plans.

Nissan said on Monday it will launch 23 electrified vehicles by 2030, including 15 electric vehicles (EVs), and wants to reduce lithium-ion battery costs by 65% within eight years. It also plans to introduce potentially game-changing all solid-state batteries by March 2029.

Elsewhere » Nissan Media Release / Bloomberg

Tag: Nissan Ambition 2030

All-electric Nissan ARIYA to embark on a world first Pole-to-Pole in an EV expedition in 2023

Nissan will spend 2 trillion yen (USD$17.59 billion) over five years to accelerate electrification to catch up with competitors