BMW sales chief Pieter Nota is pictured (right) at the company’s headquarters in Munich handing over the brand’s one millionth electrified vehicle, a iX xDrive40, to its new owners, Lisa Weindl and Linh Doan.
Around 70% of EVs sold so far were hybrids, board member Pieter Nota said in a roundtable with journalists, adding that the company believed hybrid models would continue to play an important role in particular for customers without easy access to chargers.
Continuing to modernise fossil fuel-burning cars was another important step towards making the industry more sustainable, he said: “Only then can we make a difference across the customer base.”
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The carmaker aims for at least 50% of global sales to be fully electric by 2030, but has repeated on numerous occasions that lacking charging infrastructure was a major barrier to quicker consumer uptake of electric vehicles.
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