More than three-quarters – 78 percent – of UK drivers want in-car technology that they deem as being useful in making life easier and more comfortable on the road, instead of high-end features that cause confusion and inevitably increase the cost of their new car.
The research by Dacia, a brand of the Renault Group, has revealed that 76 percent of car users think that too much technology in a vehicle can be distracting, while 61 percent would rather have a more affordable car with just the technology they actually use, instead of paying for pricier extras found on more expensive models that are hardly utilized.
For drivers that have a long list of technological features on their own car, around a third think that there are too many fitted in the first place, while 69 percent think that in-car technology has become too complicated.
Research shows that on average, drivers only use around 40 percent of the technological features fitted to their vehicles, with drivers aged between 25 and 34 regularly using the largest number of features in their car. But even then it’s less than half of the overall technology actually fitted, meaning a large amount of more advanced equipment such as automatic parking and in-car WiFi often goes unused by the majority of drivers in the UK.
The results confirmed that the features drivers want their cars to be fitted with over anything else are parking sensors, sat-nav and DAB radio. It’s no surprise that as a result, the features that are actually most commonly used are DAB radio, parking sensors and Bluetooth.
Dacia says 2,000 UK drivers were surveyed. But Dacia did not reveal is those were Dacia drivers. Dacia’s own marketing material states »
In a world that is becoming increasingly complex, Dacia focuses on what is essential: making new cars affordable to as many people as possible. Logan allowed many families get their first new car. Sandero has become a best-selling city car. Duster has democratized the SUV. These iconic products have contributed to Dacia success story. Dacia brand is new present in 44 countries and has more than 7 million customers.
The Dacia Spring Electric is an all-electric city car introduced in the spring of 2021. At its introduction, it was the cheapest BEV in Europe.
The Dacia brand is marketed in most of the Western and Eastern European countries, as well as in some Northern African countries.