Category: Toyota Motor Corporation (TMC)(Page 1 of 5)
Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. Toyota has the distinction and earned reputation of fighting with big oil companies and against the adoption of electric vehicle. Toyota has staked out a pretty staunch “hybrids-only” approach to its vehicle lineup, and although it’s working on a battery-only platform, it’s pretty safe to say that the Japanese carmaker has not been favourably disposed to converting to an all-electric lineup.
In a speech to Canadian auto industry insiders in Toronto this week, Toyota Canada President & CEO Larry Hutchinson stated the company is commitment to reduce carbon emissions. Yet in the same speech Hutchinson took the opposite stance, disagreeing with the Canadian federal government’s proposed approach.
Even after Toyota receive criticism around the world for its similar stance, Toyota continues to be an electrification laggard, working against the prioritization of zero emission vehicles, preferring instead to measure Green House Gases (GHG) emission reductions across the total vehicle fleet. This fleet approach as been tried and failed for decades.
Hutchinson hopes, on behalf of Toyota, to pressure the Canadian government to implement strategies that are more in line with Toyota’s corporate priorities.
Almost immediately after delivering the EV to customers, Toyota announced a safety recall for the bZ4X, acknowledging that wheels might detach from the car because of malfunctioning hub bolts and asking customers to stop driving the vehicle. Toyota managed to sell only 258 bZ4X EVs prior to the recall.
Perhaps there are reasons other reason that motivate Hutchinson to spread his brand of disinformation. Perhaps Toyota and Toyota Canada should concentrate on its internal problems instead of working against the health of Canadians and the environment.
California is the nation’s biggest car market, and the Toyota Camry had been its top seller for many years. Not anymore, though, as the Tesla Model 3 overtook the Toyota Camry in 2022 by a significant amount.
Toyota will also be expanding its current EV lineup, which currently consists of the bZ4X crossover SUV (which required a recall to make sure its wheels don’t fall off) and the Subaru Solterra EV built on top of Toyota’s e-TNGA flexible EV platform. Lexus has yet to release its RZ 450e SUV that’s based on the same platform.
What’s more, the Hyundai Ioniq 6 and the Nissan Ariya, both EVs, are also finalists for the overall 2023 World Car of the Year award. Interestingly the Nissan Ariya didn’t make the final cut for the EV of the Year 🤔. The Kia Niro is a contender for the overall award. The Kia Niro is available as a hybrid, a plug-in hybrid, and a full-time EV.
Other EVs that made the final cut in other categories »